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What you’ll learn in this article: I’ve also put together a free bonus area at the end of the article for those of you who are serious about business growth and want to take action on what you learn today.
Today's guest post from Giles Adam Thomas provides a step-by-step tutorial on how his team achieved a 176.33% conversion rate increase by studying chat transcripts and making simple website copy changes.
As you’ll learn in this in-depth and practical guide to increasing your conversion rate (and profits), A/B testing is only one part of a much larger conversion optimization process.
Most business don’t realise that recorded customer interactions — like live chat transcripts from Olark — will generate valuable data which can be analysed to improve conversion rates and profits. As you learned earlier in this article, A/B testing is only one small part of a complete conversion rate optimization process.
In fact, conversion optimization is not really about increasing the percentage of people who complete your forms: it is about increasing company profits through a deeper understanding of your customer. Increasing your conversion rate and profits, however, is not so simple.